Fort Worth CVB, Huddle Up Group Form Strategic Partnership

PHOENIX, Ariz.—The Fort Worth Convention and Visitors Bureau has secured Huddle Up Group LLC to lead a strategic planning process for its sports tourism department. Huddle Up Group Founder and CEO John Schmieder and Principal Gary Alexander will lead the project.

The focus of the project is to develop a long-range plan for the expansion of Fort Worth’s sports tourism and marketing efforts. Huddle Up Group’s team will conduct community stakeholder interviews, tour venues and hotels, and review current marketing budget and activities. A final report, including strategic plan, will be issued in July.