By Bruce Knittle
As a sports planner, if you are looking to add something unique to your event, why not add a health-oriented component. There are several out there that are becoming increasingly popular with individuals of all ages interested in improving both mind and body.
One such program to consider, popular in the United States and overseas, is the Alexander Technique (http://www.alexandertechnique.com/). Developed in the late 1800s, it is a mind-body method for improving ease of movement, balance, support and coordination.
The program can be used for numerous sports and non-sport disciplines. Tennis, swimming, running or golf can be easier to play, and more fun after learning the Alexander Technique.
Certified Alexander Technique instructors are employed to teach spectators and participants how to use the appropriate amount of effort for a particular activity, bringing more energy as a result.
There are more than 4,000 instructors in the United States and abroad. One certified instructor successful in spreading the word about this program is Gary Adelman from Glen Head, N.Y. Adelman is also an accomplished tennis teaching professional and a former world-class player. He has been a featured speaker demonstrating the Alexander Technique at national tennis conventions for the USPTA and USTA, and has given presentations to college tennis coaches and player in both large and small settings. “The participants at these venues have always been receptive to hearing about the program and its benefits,” he said.
For a primer on the value of the technique, sports planners can access Adelman’s website at www.tenniswithouttension.com.
Adding a wellness-oriented program to an existing event and including it in targeted marketing efforts can pay dividends. It attracts attention and individuals to the event, increasing the economic impact on the event community. For sports planners, it will help their event stand out from others, and, at the same time, provide a service to individuals looking to improve their health and well being.