New Brand Identities Introduced for Some Sports Programs

COLORADO SPRINGS, Colo.— The United States Olympic & Paralympic Committee announced new brand marks for three Paralympic summer sports. The brand visuals apply to U.S. Paralympic Swimming, U.S. Paralympic Cycling and U.S. Paralympics Track & Field.

The three marks will create new identities for each sport and raise awareness of Paralympic sports.

The new brand marks and identities for the Paralympic winter sports will be unveiled in late 2019.

The visual brand marks were created by Axio Design of Colorado Springs.