ROUND ROCK, Texas — The City of Round Rock Sports Management and Tourism Department unveiled a new brand promoting the city as a sports tourist destination and a destination for business and leisure activities. “Go Round Rock!” is the new tourism brand reflected in the logo and can be used with or without the “Sports Capital of Texas” tagline.… Read More
LEESBURG, Va. — Visit Loudoun unveiled Loudoun Sports Tourism to develop Loudoun County’s role as a leading destination for sporting events and organizations.… Read More
IRONMAN announced four finalists as potential hosts of the new IRONMAN triathlon in 2020: Des Moines, Iowa; Fayetteville, Ark.; Memphis, Tenn.; and Tulsa, Okla. The new event will be the first new, full-distance IRONMAN triathlon in the U.S. since 2014. IRONMAN representatives are visiting the four cities and the organization is expected to announce the new host city by mid-June.… Read More
COLORADO SPRINGS, Colo. — USA Weightlifting (USAW) wants to grow the sport of Olympic Weightlifting and has approached hundreds of athletic directors with the National Association of Intercollegiate Athletics (NAIA).… Read More
I recently spent the day exploring my hometown. This adventure was the result of many conversations with the local tourism board and the sports commission about how we, in the industry, travel near and far but often neglect the note-worthy places in our own backyard.… Read More
Several versions of footgolf, a sport that combines soccer and golf, had been kicked around in various European countries for about 20 years—Switzerland in the late ’80s, Scandinavia in the ’90s—before being introduced in the United States through the American … Read More
Riding the wave Since the day pro surfer Laird Hamilton stood on a long board and picked up a paddle, the sport of standup paddleboarding (SUP) has ridden a wave of growth. From 2010 to 2016, SUP participation expanded from … Read More
Game, set, match How do you make a long-established sport appeal to the next generation? With smartphone technology exploding over the last decade and the mixed needs of millennials, organizations such as the United States Tennis Association (USTA) are looking … Read More
What is pickleball? That might be a question heard just a few years ago but it won’t be asked much longer. Pickleball—a sport that combines elements of tennis, badminton and ping-pong—has flown under the radar for decades but in the … Read More
If you think you know cheerleading, think again. It has become so much more than just girls—and sometimes boys—standing on the sidelines, cheering for their teams to win the game. Research shows there are approximately 4 million participants in cheerleading … Read More
Adrenaline junkies are always looking for a new, better, more-exhilarating sport, a different extreme of an old sport or a more-heart-pounding, less-boring way of putting their bodies to the athletic test. Today’s extreme sports pack a punch. Whether base jumping, … Read More
Having originated as military training, orienteering combines analytics and accuracy as athletes navigate specialized courses using maps and compasses to finish the course first. Since 1886 in Sweden, orienteering has been on the map. There it began as a form … Read More
